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Advertising Copy / Copywriting Have you ever seen or heard a broadcast ad that made you laugh, but you couldn't remember its point or what it was trying to sell? Worse yet, how about the ones that are so annoying that they make you turn down the volume or change the channel? Some print ads contain too much information, and some contain too little. Some ads hide what's important to the reader, or leave it out altogether. Some fail to even get your attention. Different types of print media are useful for different purposes. It takes more than just buying the space to get the reaction that you want. Advertising is complicated. You have to know your target audience, and then choose the right media to reach that target. It's important to decide what you want to accomplish, and construct your message carefully. Budget and placement are important, and there is often a lot of information to convey. I have years of practice in dealing with all of these issues. I have learned to use the right words to achieve the advertiser's goals. To begin using your advertising and marketing dollars more effectively, call or e-mail me today.
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